Dita Von Teese has unveiled her new line of lingerie, which according to the burlesque star, is “meant to be seen.”

Dita’s name has always been synonymous with retro style, old-world aesthetic, and overtly feminine sensibility, as she has signed many fashion lines from perfumes to lipsticks mostly inspired by the 1950’s old Hollywood glamour.

The Von Follies is pure Dita: Old Hollywood-inspired and vintage in look and feel. Luxe touches include sexy accents like grosgrain and velvet ribbons, delicate eyelash lace, and control mesh, all of which contribute to the 1950’s pin-up girl aesthetic of the collection.

Both naughty and nice, as it features high-waisted panties, corsets,  garter belts, and over-wire bras.

Dita Von Teese says: “I wanted to design pieces that are tributes to my vintage obsessions, to make them beautiful and functional, while modernising them for everyday wear.”

“I’ve had a longtime fascination with the 1950’s era over-wire bras. It’s something that has been quite a task to create, but the end result is so chic, and so unique, I’m very proud of it. It’s a statement piece meant to be seen. I am also very happy with the beautiful panties we’ve made and can’t wait to have them in my lingerie drawer! They are so comfortable and sexy, and flattering on any shape,” she said.

Prices start from around £10 for bras and briefs going up to £50 for bustiers and fitted corsets. 

Von Teese, who has appeared on a number of fetish magazine covers, and Playboy magazine spreads, has designed ten collections in a number of colours, including black, red and animal print.

Selected bra styles are available up to an E-cup while briefs a size 20.

Von Teese added: “It was important to me to accomplish the task of making these beautiful things in sizes that can make any woman feel sexy and glamorous, and I’m very proud that we have been able to do that, while keeping prices affordable.”

The range will be available at Target’s Australian stores and online from February with a global distribution anticipated.

Murray Chenery, of Target Australia said: “Target Australia is thrilled to work with the talented Dita Von Teese on her first ever, worldwide lingerie collection.We have taken on board the sentiments of our customers to develop the range and deliver what they have asked for.”

What do you think about the new lingerie line from Dita Von Teese?

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