Storm 360 Records C.E.O Obi Asika sits down with Russell Southwood of Balancing Act Africa and SmartMonkey Tv to discuss about when Nigerians switched to listening to their own music and why this happened.

He also discusses about the impact of the music – bringing people together and boosting their confidence; how music cuts across all divides; how Nigerian artists took possession of hip-hop; and the economic scale of the music industry.

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