Efizzi Worldwide All Stars Rare Groove Compilation cd

Efizzi worldwide has been in the music industry for decades, but refused to sign up any artistes due to the impatience of most up and coming artistes despite having a record label and a state of the art recording studio to handle this aspect of the business. Rather the company concentrated on using the platform to develop IVRs (integrated voice response marketing tool for telecoms companies like MTN Nigeria Telecommunications and Etisalat Nigeria and Vodacom Nigeria (a digital enterprise solutions company) while making mini films and documentaries, hiring and installation of PA systems and general entertainment and promotions.

However, in September 2014, after much pressure from colleagues in the industry, Efizzi broke from its norm by signing Gbemisola, (akaduzzi, a budding young female ex project fame contestant) to a 3 year 2 album deal. The first artiste signed to its label. Within 7 months of being with the label, Gbemisola recorded 11 songs releasing “Ochinanwata” single and video to much acclaim and on heavy rotation in most online platforms and radio stations. She went on to perform at the annual Felabration celebrations 2014, Music Africa beach sun splash Christmas party 2014. She was also a guest artiste at the annual Lagos Motor boat club end of year party, having also performed at Mathew Ohio’s Industry night at Quilox night club Victoria Island.

Next in line is this new unique project, first of its kind in Nigeria, the Efizzi all-stars CD compilation (a project that has been in the back burner for years) featuring music from a diverse group of young Nigerian acts from all over the globe coming together to record a compilation of rare grooves, by definition meaning a fusion of music that is relatively obscure and is a reaction against popularized aesthetic music) but still funky, danceable and very melodic.

There’s the heavy presence of Samuel Chinonso Chukwuaka Hero, a prolific young producer in the mold of Dr Dre producing 5 tracks on the compilation for Gbemisola, Slick Joe, a versatile songwriter and rnb raga crooner,” Ladies Love Cool Slick Joe,”Asha Gangali of the Roc’damic fame, who just got back from Jo’burg where he just completed the shooting of the video for the original version of “Gangsta Love” a remix version appears on this compilation featuring Big Cakes and Slick Joe, and Hero’s own remix of Don Jazzy produced Yaro (made popular by Di’ja) titled “Kilimanjaro” and the Igbo love song “Obim”,a track interwoven with rhythm guitar riffs sure to raise the roof of most night clubs.

One of the highlights of the compilation is a statement soulful r’n’b track titled “Behind The Light” by Boston USA based Nigerian producer, songwriter, guitarist Clef Nite, who worked and toured with arguably one of the continents best acts Psquare, and also produced hit songs for  Neo soul artistes Siji and Nneka. A solo album titled “Love Song” from him is in the works and slated for January 2016 release.

Also featured is the hit song by 19 year old UK based  Nigerian undergraduate of Commercial Music at Westminster University Olumide Otudeko aka L’il Flow “Loving About You” featuring Yemi Alade and the infectious dance floor cut “Haba” produced by Echo of Knight house. Though not on the Efizzi label, L’il Flow has just inked a production and promotion deal with Efizzi worldwide.

The compilation will not be complete without the JayZ sounding hip-hop purist, Chucks Akpapunam aka Big Cakes (another UK-based Nigerian and nephew of the MD of Efizzi worldwide), spitting the truth in his lyrical verses infused with story lines of his life experiences over fat beats produced by Geo Green.

Also featured is a heavy punctuation track by award-winning veteran Hip-hop lyricist, entrepreneur and rhyme master Elajoe Aka DarkCypha, the pioneer producer of the hip hop aggregate, Thoroughbred on “Where Dem”, a heavy bass line infested track produced by Micworx & Elajoe.

Worthy of mention is Amenaghawon Madonna Oputteh a Benin born female rapper aka Gemini a graduate of Nassarawa State University effortlessly rapping on “Away From You” a track done in the mold of JayZ and Alicia Key’s “New York”, Oladipo Ayeni aka Phresh, Miami based Nigerian American Hip-hop artiste who brought the roof of Femi kuti’s African shrine down with his tribute to Fela Anikulapo -Kuti at last year’s Felabration, Adedapo Kassim aka I’M DAPS, and London Boyz with their highly anticipated first single – “Rocket”! The talented collective of producers/artists consisting of Mobo award winner Victizzle, Remedee, Captain and Big J, have released the debut single from their yet-to be-named mix tape due for release in the summer! Featuring the acclaimed vocals of Victizzle and Remedee, the certified banger, “Rocket”, is a fusion of the R’n’B and afro pop genre. The track’s catchy hook and unique composition already has the hit rated as the ‘song of the summer’- and is sure to be doing serious rounds on DJ’s turn tables across the globe! The group prides their music on being ‘a distinctive mixture of ‘African’ and‘London’ flavor’.

Also music by 13-year-old Dublin, Ireland based Nigerian model, artist/song writer on the verge Wendy Godfrey Ileogben.

On the compilation is a Clef Nite produced song for Bubble Blaze a raspy voiced rapper in the mold of Ja Rule doing “Khaki No Be Leather”, a grimy song with a funky bass line featuring Kurupt and veteran female MC Attitude, Bubble Blaze was the first artiste to work with Efizzi years ago.

Along with the cd compilation release comes 4 music videos by artistes on the compilation like big cakes, L’il Flow, Gbemisola, and Wendy Godfrey.  The company has also released music videos by Victor Echo and Amaru who also has a single on the compilation produced by Miny. The next offering in the rare groove compilation series volume 2, will be released by Xmas 2015. Watch out for these videos on Hip TV, Silverbird TV, Trace urban, Music Africa, TV Base, Get TV, Ben TV London, Whats da hype UK, TVC, and all other stations.

The CD is out now on select outlets and online…Artiste and Repertoire for this project and all Efizzi Worldwide platforms is by Oryx entertainment, a foremost talent, activation and showbiz projection agency.

Download Efizzi  Worldwide All Stars – “Rare Groove” CD Compilation

When asked why he dabbled into this aspect, Collins said is a labor of love…”I’d rather die doing what I love than die doing nothing or in pursuit of pipe dreams” a run down of the artistes in the compilation will reveal that most of them are my friends kids who are in college or have graduated but decided to use their God-given talent to have fun and as well as makena living….from Li’l Flow Olumide Otudeko.. Soji and shade Otudeko’s son, to Bigcakes, Mannix and Kosor Akpaunam’s son, I’m Daps.. Adedapo Kassim (Ade kassim of Kas Chicken fame), Phresh 305, Vykon and Femi Ayeni’s son, alongside other young Nigerians in the diaspora. So it’s all love within the family but at the same time we are like Jerry Maguire….we asking the industry to “SHOW US THE MONEY”. The compilation caters to the discerning music lover and critic.

This first installment to what will become a 2 album a year project going forward. When asked about where he intends to go with the project.

Visit www.enuffefizzi.com


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