Entrepreneurship, they say, is “living a few years of your life like most people won’t so that you can spend the rest of your life like most people can’t”. After about a year of reexamining “life” Cee Jay (Cee Jay Productions) and Big Sam (AK24ENT.COM) were set out to redefine the misconstrued view of Africans; Particularly the Young African Professionals. And in 2012, they introduced the “Yes Boss” Campaign. The project is set to enrich the “little guys” out there that have made a way for themselves in life. Since Society as a whole idolizes “Celebrities” and in-a-sense, if you aren’t a celebrity, you don’t count, they set out to reform that mindset. Shinning light young African professionals that have accomplished more than most, no matter how little. from degree holders to business owners, their goal is to say KUDOS to you for representing us, Africans.



Now as the project evolved, it picked up unexpected traction and now the “Yes Boss” Campaign has diffused through race, culture and ethnic group. What started off as a project dedicated to Africans has now evolved to a project dedicated to every “young professional” regardless of race, cultural background or ethnic group.

Demand Respect

The Cautious

The “Yes Boss” Campaign is working hand-in-hand with various charity groups, and programs to inspire our youths. Their goal is to highlight the VERY MANY individuals out there making a change everyday, making a difference, however little it might be, with hopes to motivate our up-coming generation. Their vision is to give everyone the power to be a BOSS and realize that you don’t have to be a celebrity to be celebrated.

We See you, We hear you, We Salute you…… “YES BOSS”.










Yes Boss VI

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